top of page
Suburb Houses
Michelle Hewell.jpeg

Michelle Hewell

Director of New Homes Division

With 26 years of experience and thorough knowledge of the construction industry, Michelle has formed successful strategies for marketing and selling new homes, providing excellent services for builders. Her industry achievements have driven her to lead the New Homes Division for KW Atlanta Partners. Michelle’s many awards and history of success shine through her dedication to builders, giving them an easy path to successfully selling their homes.

This is an exclusive service provided to KWAP Agents

Luxury House

Our Services

  • Product Pricing Strategy (Per Floor Plan offered by builder)

 

  • Budgeting (an in-depth review of the builder's ROI)

 

  • Listing Syndication and Global Exposure

 

  • All Builder Collateral & Signage

 

  • Digital Marketing & Social Media setup

 

  • Photography & Video production of each floorplan

 

  • Builder Branding and Positioning through website, social media, and marketing materials

 

  • Ongoing Market Analysis of all competition

 

  • Consumer Profiles (In-depth research for each builder to understand geographic product positioning)

 

  • Broker Relationship Communication (host events to promote broker relationships)

 

  • Weekly Sales & Marketing Review

 

  • Weekly Reporting to Builders (Traffic and Customer Relations)

 

  • Monthly Reporting to Builders (Analyze what's working or not)

 

  • New Homes Sales Training

bottom of page